Saudi Arabia’s Jameel Motors has signed a deal to distribute Changan cars in South Africa, targeting the region’s growing automotive market. Aiming to meet demand for affordable vehicles with advanced technology, the collaboration will introduce several new models, including electric options, by the fourth quarter of 2024.
Jameel Motors, owned by Saudi Arabia’s Abdul Latif Jameel Group, has announced its entry into the South African market as the distributor for Changan Automobile, which is based in China. This partnership will introduce a variety of vehicles, including SUVs, sedans, pickups, and new energy vehicles. Both companies are excited about this landmark venture.
The automotive market in South Africa is recognized as the most significant market in sub-Saharan Africa, with projections indicating that over 500,000 new vehicles will be sold in 2024. There is an increasing demand for affordable vehicles that incorporate the latest technologies, making it an opportune time for Changan’s introduction.
Changan will join other Chinese automotive brands like Chery, BYD, Great Wall Motor, and BAIC Motor in South Africa, which aim to attract consumers with competitive pricing. Jameel Motors is initially prioritizing Changan and its own Deepal brand products, signaling a focused strategy for their South African operations.
Initially available vehicles include the Changan Hunter pickup, which features a combustion engine, and the Deepal S07 electric SUV, along with the CS75 Pro SUV and Alsvin sedan. These vehicles are anticipated to be available to consumers by the fourth quarter of this year, according to the statement from the companies involved.
Jameel Motors’ entry into the South African market as a distributor for Changan represents a significant development in the automotive sector. With the demand for new vehicles on the rise, particularly for affordable options equipped with modern technology, this partnership positions both companies to capture a share of South Africa’s burgeoning automotive market. Their initial lineup includes a diverse range of vehicles, set to launch later this year.
Original Source: www.zawya.com
