Nestlé has launched the Maggi Air Fryer Crispy Coating in the UK and Malaysia, enhancing the air fryer cooking experience. The UK sees the addition of three new flavorful coating mixes while Malaysia introduces a Satay variant. Both expansions underscore Nestlé’s commitment to innovative food solutions, aligning with global trends of healthy and convenient meal preparation.
Nestlé has expanded its Maggi Air Fryer product range in the United Kingdom and Malaysia, catering to the increasing popularity of air fryers in these markets. The introduction of Maggi Air Fryer Crispy Coating marks a significant innovation designed to enhance the cooking experience. This product aims to meet the demand for quick, healthy meals, with 33 percent of households globally owning an air fryer.
In the UK, where air fryers rank as the third most utilized cooking appliance—with 58 percent ownership—Nestlé has launched three new crispy coating mixes. These coatings, offered in Crispy Southern Style, Crispy Katsu Style, and Crispy Korean BBQ Style, deliver a perfect crispiness and full flavor, making it easier for consumers to achieve restaurant-quality results at home.
Danielle McAreavey, Head of Marketing for Maggi UK and Ireland, emphasized the success of their Maggi Air Fryer Seasonings launched last year. She highlighted how these new coatings provide excitement for daily cooking while allowing for healthy meal preparation. This expansion aims to inspire consumers with a variety of recipes suitable for both entertaining and busy weeknights.
In Malaysia, where 42 percent of households have an air fryer, Nestlé has introduced a Satay variant and repositioned existing marinade mixes to cater to local tastes. This approach allows consumers to create authentic dishes in just two steps: marinating and air frying. Nikhil Chand, Head of Food Strategic Business Unit at Nestlé, affirmed that the brand continues to lead in food innovation, specifically in modern cooking solutions.
The expansion of the Maggi Air Fryer series builds upon successful cooking solutions established in regions such as Australia, New Zealand, and China. Swen Rabe, Head of the Nestlé Research and Development Centre, expressed that the innovations reflect Nestlé’s commitment to meet the evolving demands of modern consumers while ensuring a delightful culinary experience.
Nestlé’s introduction of the Maggi Air Fryer Crispy Coating in the UK and Malaysia demonstrates the company’s commitment to meet the growing demand for healthy and convenient meal options. With innovative flavors and easy-to-use products, Nestlé aims to enhance the air frying experience for consumers. The strategic expansion reflects global culinary trends and positions Maggi products favorably in the modern cooking landscape.
Original Source: supermarketnews.co.nz
