Asmae and Kenza Ploeger, aged 17 and 18, have become Morocco’s youngest franchisees of Anytime Fitness, launching a gym in Green Town, Bouskoura. The sisters are committed to promoting health and community well-being, emphasizing their connection to their Moroccan heritage. They are motivated by opportunities in the fitness sector and aim to enhance both personal and communal growth. Their venture reflects a desire to foster health and provide accessible fitness options in their community.
Moroccan-Dutch sisters Asmae and Kenza Ploeger, aged 17 and 18, have officially become the youngest franchisees of Anytime Fitness Morocco. They are set to launch a new gym in Green Town, Bouskoura, focused on enhancing health and communal well-being. Having relocated from the Netherlands to Morocco in 2018, the sisters expressed their deep connection to their heritage and the opportunities present in the Moroccan market.
The sisters emphasized that their commitment to Morocco has been paramount, noting that the country’s growing economy provides a fertile ground for entrepreneurial ventures. “Our commitment to Morocco has always been significant,” they stated, highlighting their desire to contribute to the fitness and wellness landscape in their homeland with an international standard.
Despite their youth, the Ploeger sisters have embraced the challenges of opening and managing a gym. They indicated that much of their journey thus far has involved extensive learning about business operations. “When starting this venture, we had to learn and assimilate extensive information regarding business, health, clientele, and management,” they remarked.
The sisters attribute their entrepreneurial spirit to their family background, crediting their parents for instilling essential skills such as resilience and problem-solving in them. They shared that their mother encouraged an inquisitive mindset, which has fostered their confidence throughout their journey. “Our parents, both entrepreneurs, taught us invaluable lessons regarding resilience, problem-solving, and maintaining tunnel vision on our goals,” they added.
The Ploeger sisters are introducing Anytime Fitness at a time when Morocco’s fitness sector is primed for innovation. They explained that Anytime Fitness offers “something unique” in the fitness market, including fostering community, encouraging individual health accountability, and providing quality services at an affordable rate. Their gym’s 24/7 accessibility aligns well with community needs.
Part of a global franchise with over 5,000 locations worldwide, Asmae and Kenza view their venture as a significant step towards enhancing community health. They articulated a vision of nurturing both personal and communal growth: “We aim to nurture both communal and personal growth, believing that investing in health is one of the greatest decisions anyone can make for themselves.”
As the sisters embark on this entrepreneurial journey, they are excited about the potential ramifications of their gym on local health standards and the overall community well-being. They encourage other aspiring entrepreneurs to seek opportunities, cultivate essential skills, and prioritize organization: “For other young entrepreneurs or aspiring ones, our advice is to seek out opportunities, develop both soft and hard skills, and maintain good organization and time management.”
The entrepreneurial journey of sisters Asmae and Kenza Ploeger as they open an Anytime Fitness franchise represents a significant contribution to the fitness sector in Morocco. Their dedication to health and community, coupled with their commitment to bridging global standards with local needs, highlights the potential for innovative endeavors within Morocco’s economy. As they continue to grow and learn, they inspire other young entrepreneurs to embrace opportunities and cultivate essential skills for success.
Original Source: www.moroccoworldnews.com
