Asus laptops command nearly 40% of Egypt’s market share, driven by a surge in gaming demand and successful product offerings. The Republic of Gamers Strix SCAR series is particularly popular. Despite competition, Egyptian consumers favor laptops that combine productivity and gaming. Companies aim to enhance their offerings and services to maintain competitiveness.
Asus laptops hold a commanding presence in Egypt, comprising nearly 40% of the market share, according to a report from the German market research firm GfK. Annual laptop sales in Egypt total approximately 500,000 units, with Asus leading the way, followed closely by competitors Lenovo and HP.
Kung Huan-tse, Asus’s product manager for Egypt, highlighted the surge in online gaming during the pandemic, which has driven the popularity of the Republic of Gamers Strix SCAR series. These laptops feature advanced graphics cards, processors, and enhanced cooling systems, appealing to local gamers.
The replacement cycle for computers typically spans four to five years. The SCAR series’s pre-sales began at the end of February, coinciding with an anticipated wave of upgrades post-pandemic. Young Egyptian consumers are increasingly prioritizing laptops that effectively combine productivity and gaming.
Sales of gaming laptops have risen significantly, now accounting for over 50% of Asus’s total laptop sales in Egypt, according to Kung. Scully Wang from the Taiwan External Trade Development Council noted that while Taiwanese brands experience higher monthly sales in the Middle East, the introduction of high-specification models is necessary for competitiveness in Egypt.
Micro-Star International Company recognizes Egypt’s large young population as a promising market, leading the firm to enhance its investment, including expanding marketing efforts and providing laptop inspection and repair services. Additionally, Asus CEO Samson Hu anticipates a 30% increase in global personal computer revenue for the second quarter, crediting rising demand for upgraded devices capable of AI computing and the pending end-of-support for Windows 10 in October.
In summary, Asus laptops dominate the Egyptian market with a significant share of nearly 40%, driven by a surge in gaming demand and strategic product offerings. As competition intensifies, the introduction of high-specification models and enhanced customer services will be crucial for sustaining market leadership. With aspirations for increased revenue and an expanding market, Taiwanese brands like Asus and Micro-Star International are poised to capitalize on the evolving demands of Egyptian consumers.
Original Source: www.taiwannews.com.tw
