Mazda will launch the Mazda 6e in Thailand in 2025 amid rising demand for electric vehicles in Southeast Asia. The vehicle, also known as the Mazda EZ-6 in China, has garnered attention since its debut at the Brussels Motor Show. Mazda is investing significantly to enhance its manufacturing base in Thailand and plans to introduce five electrified models by 2027.
Mazda has officially announced the launch of the Mazda 6e, also referred to as the Mazda EZ-6 in China, which is set to enter the Thai market in 2025. The vehicle was first unveiled at the Brussels Motor Show in Belgium on January 10 and is anticipated to debut in Europe later this year. This move aligns with the growing demand for electric vehicles (EVs) in Thailand, a significant automotive production hub in Southeast Asia.
Having operated in Thailand since 1955, Mazda is keen to enhance its electric vehicle portfolio in the region with the introduction of the Mazda 6e. The Mazda EZ-6, which was launched in China on October 26, 2024, achieved sales of 2,445 units in November and is considered one of the top three mid-size new energy sedans in that market. It features both battery electric (BEV) and extended-range electric (EREV) options, showcasing advanced technology on Changan’s EPA hybrid platform.
Available in seven different models, the Mazda EZ-6 is priced between 139,800 and 179,800 yuan (approximately 19,300 to 24,800 USD). The BEV variant offers 190 kW of power with a range of 480 km to 600 km, while the EREV version combines a 1.5L engine with a 160 kW motor that achieves a range of up to 1,301 km. Notable attributes include a 14.6-inch touchscreen, augmented reality head-up display, premium audio system, and zero-gravity seats.
Mazda’s broader strategic plan includes a substantial investment of 5 billion Thai baht (about 148.37 million USD) to bolster its manufacturing capabilities in Thailand. The facility is projected to have an annual production capacity of 100,000 units, with a focus on compact SUVs for both export to Japan and ASEAN markets as well as domestic sales. Between 2025 and 2027, Mazda plans to introduce five electrified models, including the Mazda 6e, developed in collaboration with Changan Automobile.
Despite this expansion, Mazda vehicle sales are facing challenges in the Chinese market. In January 2025, Changan Mazda recorded a sale of 6,604 vehicles, representing a 28.28% decline from the previous year, marking a continuous nine-month decrease. This downturn underscores market pressures that have affected the brand’s market presence. In response, Changan Mazda is intensifying its transition to electric vehicles, with the Mazda EZ-6 presenting both BEV and EREV variants.
In conclusion, Mazda’s forthcoming launch of the Mazda 6e in Thailand in 2025 reflects its commitment to expanding its electric vehicle offerings in Southeast Asia. The vehicle, which has performed well in the Chinese market, aims to capitalize on the growing demand for EVs in Thailand and aligns with Mazda’s broader strategy to strengthen its manufacturing capabilities and introduce new electrified models.
Original Source: carnewschina.com
