Audi has sold a minority stake in Sauber Holding AG to the Qatar Investment Authority to strengthen its Formula 1 project. The partnership aims to accelerate preparations for the 2026 season, bringing new investment and expectations of improved team performance, with drivers Nico Hulkenberg and Gabriel Bortoleto at the helm.
Audi has recently finalized the sale of a significant minority stake in Sauber Holding AG to the Qatar Investment Authority (QIA), according to company statements. Gernot Döllner, the head of Audi’s F1 project, emphasized that this partnership will expedite their Formula 1 initiatives. With QIA on board as a long-term investor, Audi prepares to fully integrate Sauber for the forthcoming 2026 Formula 1 season. The Sauber team, noted for not scoring any points in the ongoing 2024 season, will be bolstered by new contributions from QIA as facilities in Neuburg and Hinwil advance to meet competitive standards. Audi’s driver lineup will feature Nico Hulkenberg and Gabriel Bortoleto, marking a new chapter in their racing ambitions.
The partnership between Audi and the Qatar Investment Authority represents a strategic advancement for both entities as Audi immerses itself into the world of Formula 1 racing. The investment from QIA is anticipated to enhance Audi’s operational capacity and elevate the performance of the Sauber team, which has faced challenges in achieving point finishes in current races. With the 2026 season on the horizon, Audi’s commitment to this high-profile sport signifies its confidence in the expanding commercial opportunities within the motorsports arena.
In conclusion, Audi’s minority stake sale to the Qatar Investment Authority highlights a pivotal moment in the company’s journey towards entering Formula 1 by the 2026 season. This strategic investment not only reinforces Audi’s existing motorsport credibility but also positions QIA as a key player in the dynamic and lucrative landscape of professional sports. Their combined efforts aim to revitalize the Sauber team and harness the extensive potential of Formula 1 as an entertainment venture.
Original Source: www.gpblog.com
