Prime Video Mexico has announced its most expensive production, “Every Minute Counts,” a series about the 1985 Mexico City earthquake, at the Iberseries & Platino Industria conference. This project is notable for its use of Unreal Engine technology, previously applied in “The Mandalorian,” and marks a first for Mexican and Latin American television. The series underwent a six-month pre-production phase and a further six months of filming, indicating a concerted effort to elevate regional storytelling.
During the Iberseries & Platino Industria conference in Madrid, Prime Video Mexico unveiled its most expensive production to date, an earthquake drama titled “Every Minute Counts” (“Cada Minuto Cuenta”). This original series focuses on the catastrophic earthquake that struck Mexico City on September 19, 1985. Notably, it employs the Unreal Engine virtual screen technology, a method initially utilized in the acclaimed Disney series “The Mandalorian,” marking a significant advancement in production techniques for both Mexico and the broader Latin American region. Alonso Aguilar, the head of Mexico Originals at Amazon Studios, and Jorge Michel Grau, the showrunner and director, shared exciting insights about the project. They highlighted that, although Unreal Engine technology has been previously utilized in smaller-scale Latin American productions, its implementation in this series represents an unprecedented scale of production in the region. Mr. Aguilar indicated that they currently have two additional projects—a film and series—that are also leveraging this innovative 3D virtual technology, originally developed by Industrial Light & Magic (ILM) in collaboration with Epic Games. The rigorous pre-production phase for “Every Minute Counts” lasted six months, followed by another six months dedicated to filming, underscoring the meticulous planning and effort that has gone into this endeavor.
The development of “Every Minute Counts” is a landmark project for Prime Video Mexico, signifying a shift towards higher production values in Latin American television. The series is set against the backdrop of one of the most devastating natural disasters in Mexico’s history, allowing it to explore significant national themes such as resilience, community, and tragedy. Furthermore, the use of advanced visual technology, such as Unreal Engine, signals Prime Video’s commitment to enhancing the viewing experience and pushing the boundaries of storytelling in the region.
In summary, “Every Minute Counts” is a pioneering project for Prime Video Mexico, representing the company’s largest financial investment in a production to date. The incorporation of cutting-edge technology and the dramatic premise rooted in a historical event not only highlights the potential of Latin American Originals but also sets a new standard in the region’s entertainment industry. With both pre-production and filming phases reportedly requiring significant time and resources, expectations for viewer engagement and critical reception are high.
Original Source: www.imdb.com
